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Cindi Howson's BI Scorecard
Cindi Howson is the founder of BIScorecard, a Web site for in-depth BI product reviews. She has been using, implementing and evaluating business intelligence tools for more than 15 years. She is the author of Successful Business Intelligence: Secrets to Making BI a Killer App and Business Objects XI R2: The Complete Reference. She teaches for The Datawarehousing Institute (TDWI) and is a frequent speaker at industry events. See More by Cindi Howson Miracle on Westgate Drive
I have a home office, so when someone pulled up in a Budget rental truck, my first thought was, "Wrong house. We're not moving." Much to my surprise, it was the FedEx delivery person. How brilliant is that? FedEx is in peak demand, trying to get all these Christmas presents to people, purchased in ever-increasing volumes online. How can shippers increase their delivery fleet only for the holiday season? FedEx acted on the predictive data to hire more delivery people and increase capacity in creative ways. If you're one of those people desperately trying to find the Wii this year, you're probably wishing Ninento had better BI systems. Or maybe their BI solution is great, but decision-makers failed to act quickly on those early forecasts that it would be the hottest toy this year. Let’s hope Santa’s elves placed their orders early! These are great reminders that good data is only the start of business intelligence. Successful business intelligence includes creativity and subsequent action. Happy Holidays!  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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