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Web Analytics TrendWatch, by Phil Kemelor
Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report. See More by Phil Kemelor Why Isn't Your Web Analytics Tool Working?
In presentations at conferences, I always ask how many people use Web analytics tools. A vast majority of attendees raise their hands. But in follow up with individuals, conversations often go like this: Me: Are you getting real business value from your analytics solution? Frustrated Web manager: No, the tool doesn't work. We're thinking of getting something else. Me: Hmmm… Are you sure the tool doesn't work? Perhaps your staff doesn't quite know how to use it. Before spending another six figures on your Web analytic solution, it may be wise to audit your implementation and determine if there is enough support and training for the right resources to maximize value. Do you have a process in place to collect, report, analyze, and present data in a way that makes it actionable? Does any of this resonate? I would love to hear your experience. Contact me directly at philkemelor@cmswatch.com. Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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