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Web Analytics TrendWatch, by Phil Kemelor
Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report. See More by Phil Kemelor Web 2.0 Changes Web Analytics Pricing Models
Most hosted Web Analytics vendors charge you according to page views -- not unreasonable since each view is a call to their server and a new record in their database. But what happens when Ajax and other rich applications eliminate the notion of a "page"? Well, vendors are now talking about pricing in terms of "events" or "server calls," rather than page views. Expect to be asked about the number of Flash- and Ajax-based applications you're running. And if you add applications over the course of a SaaS contract, expect a scheduled audit to count these, assuming they have been tagged. As one vendor explained at a recent event, "If I want to track any new events - whether new page updates, Video Play Activation or whatever else – they all insert a new row in my database." Look for vendor marketing literature and contracts to start replacing "page views" with "events." But then again, that's what you should be tracking, too. As Web Analytics Report readers know, vendors differ in the way they handle (or want you to handle) intra-page activity tracking. Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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