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Better Insight for Business Decisions

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May 13, 2003 Vol 6 No 8
Optimizing Customer Insight
One customer, many channels, and lots of data: Especially in retail, this pretty well sums up the challenges organizations face in trying to achieve insight into customer behavior. What is data mining's role? How can it help?
by Usama Fayyad

 
Return to Value
Portfolio management helps CIOs and IT managers gain a strategic view into their IT investment — and make sure that every dollar goes toward what's most valuable to supporting business objectives.
by Jim Love

 
The Lexicon of BI
You can't assume business users know the formal definitions of catchy business intelligence phrases. Here's how you can avoid terminology confusion and focus on delivering what users really want.
by Joseph Luedtke

 


TRENDS & FEEDBACK

EDITOR'S PAGE
Celebrating our most popular columnist.

NEWS & ANALYSIS
Two roads converging ... Contracts in a sorry state ... Centrino: A model launch.

BACK PAGE
Has technology vanquished boredom?
by Ian Shoales

PRODUCTS & PLATFORMS

IN THE FIELD
How to select a data mining suite.
by Stephen Penn

PIPELINE
New product releases for intelligent enterprises.

THOUGHT LEADER

CHANGE AGENT
Never mind management: We need knowledge liberation.
by Don Tapscott

BUSINESS INTELLIGENCE

BUSINESS PERFORMANCE MANAGEMENT
BEM, BAM, and better business operations.
by Mark Smith

DATA WAREHOUSE DESIGNER
100th Column: Total cost of ownership misconceptions debunked.
by Ralph Kimball

COLLABORATIVE COMMERCE

INFORMATION SUPPLY CHAIN
Be realistic about supply chain intelligence.
by Ram Reddy





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