Merging online and offline data is now the key to unlocking lifetime customer value. But where do you begin? by Kwong Sai Path to Enlightenment Direct business intelligence can help you avoid data warehousing headaches. But without the proper planning, it offers plenty of its own by Cindi Howson Freedom of Information Business metadata, though diffficult to provide efficiently,releases more of the potential of tabular data by Shiraz Kassam 
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