In this Issue: CRM RivalryPeopleSoft 8 CRM tests Siebel's market dominance
Can PeopleSoft Inc. take on CRM market leader Siebel Systems Inc.? With the launch of its PeopleSoft 8 CRM at the PeopleSoft Leadership Summit 2001 in Las Vegas in June, the company is betting that its product, promoted as the first and only CRM solution to offer embedded analytics, an entirely Web-based architecture, and integration with enterprise data and business processes, is up to the challenge. Embedded analytics may be PeopleSoft 8 CRM's most influential feature. Craig Conway, PeopleSoft CEO and president, believes that it makes sense to display service-level analytics in the call center module and product warranty analytics in the customer service module. In Conway's view, this development is analogous to the advent of integrated spellcheckers in word processing apps. PeopleSoft 8 CRM supports enterprise collaboration by integrating customer-facing apps to supply chains and other enterprise systems, according to the company. Stan Swete, senior vice president and general manager of PeopleSoft CRM, said that PeopleSoft can also integrate with products from vendors such as SAP AG, ships with multiple connectors, and includes XML capabilities. Furthermore, PeopleSoft recently announced extended platform support for IBM DB2, which Forbes.com believes may present a "potent combination against Oracle and Siebel" (June 1, 2001). Conway predicts that PeopleSoft can catch up to current CRM leader Siebel within 18 months. However, Gateway Inc. (one of PeopleSoft's biggest customers through its 1999 Vantive acquisition) is now moving to Siebel. Conway's strategy is to target existing Vantive customers and then clients with no current CRM implementation. Morgan Stanley & Co. estimates increases for Siebel and also predicts strong support for PeopleSoft 8 CRM within PeopleSoft's current customer base. Perhaps there's room in the CRM market for both vendors. Michelle Nichols
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