 Riding the Storm Weather.com is among the most trusted brands for largely one reason: When you need personalized weather information quickly, it's there. In this interview, CTO Mark Ryan describes his company's IT architecture, which relies heavily on Linux, and what transaction-intensive businesses can learn from dynamic content providers. Justin Kestelyn Welcome to the Trust Economy Trust is the foundation of the relationship-driven new economy; it lays the groundwork upon which all future customer e-commerce transactions can occur. Here the author explains why sincerity is no substitute for sound techniques and tools, and presents key design issues associated with e-trust architecture. Peter Keen Look Before You Leap Properly executed prototyping techniques can be valuable assets in many phases of data warehouse development. This article explains how to build a prototype, test the adequacy of your tool, and evaluate your logical model for data and functional sufficiency. Vijay Saradhi & Martin Simoneau 
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