Center of the Universe
The Internet provides ubiquitous access to millions of potential customers. But as Marriott International has learned, first you’ll need to rapidly integrate your disparate, legacy data sources in order to provide services and information customized for their unique needs. Michael J. Belak
Bringing Them Back
With every mouse-click, “e-visitors” are telling you what they want, but more important, they are also telling you who they are. The most effective e-businesses will be those that use this valuable Web data—which can amass daily by the gigabyte—to make strategic business and marketing decisions. Jesus Mena
Inside Job
Many data warehouse efforts struggle to find the best methodology and implementation strategy for integrating and transforming information. More often than not, they fail to look in the most obvious place: within their own existing environment. Michael F. Jennings
