The Physical-Virtual Future
Among the greatest challenges for business and IT managers in the Internet Age is integrating and optimizing knowledge gleaned from virtual interactions with physical operations. But before you address the technological issues involved, a handful of fundamental strategy issues beg attention. Don Peppers & Martha Rogers
I Buy, Therefore I Am
Who are your customers? Or better yet, what is a customer? These questions are difficult to answer when your goal is to automate customer identification for e-commerce or offline transactions. The strategy described here may lighten that burden. Todd Schraml
Infrastructure Superhighway
The U.S. interstate highway system is a useful example of infrastructure investment’s strategic value — or in the case of IT and business management, of investing in enterprise application and B2B integration. Paul W. Timberlake
